The flotation, which is being advised by Canaccord Capital, will help finance Research Now's growth allowing it to take advantage of the growing global market research business.
Globally market research is estimated to be worth an estimated $18.9bn, with growth of 6.3% per annum since 1995, which outstrips advertising.
Research Now was founded in 2000 by chief executive Chris Havemann and managing director Andrew Cooper. Its chairman is Geoff Westmore the former global leader of mergers and acquisitions at Pwc.
"Being one of Europe's leading players in online fieldwork, we are extremely well positioned to take advantage of the industry's structural shift away from traditional face to face and telephone survey methods.
"Online fieldwork clearly has many advantages, it is often cheaper, faster and better, and in fact makes some projects feasible that simply could not be performed using traditional methods," Havemann said.
The majority of Research Now's revenues come from work with market research agencies, which includes projects for six out of ten of the world's top agencies, with the remainder coming directly from corporate clients.
Its business is split between one-off custom projects and on going tracker research. In the eighteen month period to 30 April 2005, turnover has risen on average by 53% each quarter.
Research Now will be the second market research firm to have flotation in recent months. Earlier this year research and polling firm Yougov also floated on the Alternative Investment Market raising £3m.
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