According to a Financial Times report today, the bidders left in the third round of the auction for RBI are considering offers below £1bn against its initial valuation of £1bn to 1.25bn in July.
The bidders are Bain Capital, TPG and former Reed non-executive director, Strauss Zelnick.
Reed would not comment on a lowest acceptable price, according to the report.
Bidders are believed to be concerned about deterioration in trading at RBI, publisher of New Scientist and Farmer's Weekly, as the economy suffers.