Reed lines up sale of B2B titles

LONDON - Publishing giant Reed Elsevier has put its business-to-business arm, Reed Business Information, up for sale.

Reed lines up sale of B2B titles
The publisher of titles such as the New Scientist is being put on the block by its owner as part of a move to cut its reliance on advertising.

Reed Elsevier chief executive Sir Crispin Davis said RBI's advertising revenue model did not fit well with the company's future subscription-based focus.

During 2007, RBI reported revenues of 1.3bn euros (£906m) and adjusted operating profits of 174m euros (£131m) with ad revenues making up 60% of revenues.

Reed Elsevier said: "Although RBI has had considerable success in developing high-growth online services, its advertising revenue model and its inherent cyclicality fit less well with the subscription-based information and workflow solutions focus of Reed Elsevier's strategy."

The precise method of divestment of RBI will be the subject of review in the coming months, the statement said.

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