The brand is the first to use the email publication launched by marketing agency Hiseman, Golf Club Direct, which is designed to target club secretaries, general managers and professionals at golf clubs.
All golf clubs in the UK with published email addresses receive Golf Club Direct emails free. Content includes information on new products and services in the sector.
Stewart Crooks, golf project manager at Red Bull Sports marketing, said: "We need a clear, uncomplicated method to invite golf clubs to take part in our Red Bull Final Five competition and to communicate the benefits to club members. Golf Club Direct provides us with that direct route to the golf club decision makers."
Andy Hiseman, Golf Club Direct publisher, said: "We believe that we provide the most cost-effective way for brands to advertise to key decision-makers at the majority of the UK's golf clubs."
He added: "We were delighted to launch Golf Club Direct with Red Bull, and hope that many more brands will use our unique service. Advertisers lacked a professional email service uniting golf-aware brands and suppliers with golf clubs, so we are happy to provide it."
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