Sprite 3G will retain the lemon-and-lime flavour of the original Sprite but with the addition of three ingredients designed to revitalise consumers -- the three Gs, glucose, guarana and green coffee bean-derived caffeine.
The drink, which is Coke's first UK mass-market energy product, is scheduled to roll out across UK retailers from next month. The launch will be backed by a marketing campaign, with an emphasis on ambient media and a nationwide sampling campaign.
"Spite is a fantastic, growing brand, which has undergone a 12% increase in growth in the last two years alone," Cathryn Sleight, Coke marketing director, said.
"With pre-launch consumer feedback reinforcing Sprite 3G's great taste and refreshing credentials, we believe that Sprite 3G will answer a growing consumer demand for an energy drink that has a genuinely great, refreshing taste."
Sprite's other brand extensions include Sprite Z, a "zero added-sugar" version of the drink.
In October 2000, Coke launched niche energy drink Burn into the UK.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .