Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across ±±¾©Èü³µpk10, Marketing, Media Week PRWeek and The Wall.

SodaStream: 'save 2,000 bottles' TV ad
SodaStream: 'save 2,000 bottles' TV ad

In the lead-up to its busiest trading period Thomas Cook is facing a crisis after the.

Starbucks is another brand in disarray after the . The coffee chain is taking heed of criticisms and has now opened discussions with HMRC about its tax structure.

Asda received a welcome boost last week when a survey of mums by the Netmums website found that the Asda ad was the second most popular Christmas campaign, despite headlines about the ad being ‘sexist’. 

Clearcast has riled SodaStream by banning its £11m campaign two hours before it was due to debut last week, leading the .

The new ad features a black screen, with the words: "If you love the bubbles set them free" and directs viewers to YouTube where the banned ad can still be seen.

Meanwhile, and data collection.

In less controversial news, Heineken International is holding a global pitch in order to find an agency to create a new digital platform for the Heineken beer brand.

Media agencies were interested to hear news that , the agency he has been at for more than 13 years.

In the PR world, two of the best-known communications directors in Britain, , to launch a London-based comms agency for corporate clients and high net-worth individuals.

McDonald’s is looking to lure Christmas shoppers into its restaurants with the launch of its festive menu with a TV campaign starring a postman braving the elements.

The burger chain could soon face increased competition as it emerged .

EE, the 4G mobile network, looks set to continue splashing the cash by .

 

The top 10 most shared stories on Twitter


  1. Top 10 Christmas ads 2012, as voted by mums, ±±¾©Èü³µpk10
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