Most read: VCCP acquires Adconnection
in a deal that will treble its annual billings to £50 million and make it one of the top 20 media buying agencies in the UK, 北京赛车pk10's Gideon Spanier reports.
Financial terms were not disclosed but VCCP Media is thought to have paid about £10 million for Adconnection, which opened in 2001.
Paul Mead, the managing director of VCCP Media, becomes the chairman of the enlarged business. He claimed it is leading an industry trend with the return of "full service" by offering creative and media "under one roof".
Becker said clients will benefit from access to a wider range of services, including PR, content creation and sports marketing. "It’s what clients want," she added.
VCCP Media is largely digital, while Adconnection offers TV and other media.
This is the first purchase by Chime, VCCP’s parent, since its sale to Providence Equity.
Spanier dives deeper into the implications in his article, .
What's the word?: Tinder CEO gives crazy interview before parent company's IPO
In Marketing's morning briefing, Shona Ghosh writes that with the Evening Standard, claiming a model has been "begging" him for sex and admitting he's "addicted" to his own app.
Tinder's brand image is precarious enough, but Rad's interview will have done parent company The Match Group no favours on the eve of its initial public offering.
Other gems from Rad include the claim that he likes an intellectual challenge. He said: "Apparently there’s a term for someone who gets turned on by intellectual stuff. You know, just talking. What’s the word?"
"I want to say ‘sodomy’."
He meant "sapiosexuality".
Christmas ads: McDonald's to feature fans singing in Christmas campaign
Yesterday, Marketing revealed Sainsbury's wants videos of people reading the new Mog the Cat story. Today, Marketing's Sara Spary reports in the car to I Wish it Could be Christmas Everyday. You can see how fun it is in McDonald's new spot, created by Leo Burnett.
The ad is accompanied by a social media push that calls on members of the public to film themselves singing this same song en-route to Christmas (in or , your call) and upload it to a festive themed hub on the McDonald’s site.
Each video entry will be in with a chance of starring in a special 90-second Christmas Day advert that will air during Coronation Street. We're guessing winding up dad earns you extra points with the judges.
Read on for more about .
Dave Trott: Don't interrupt
This week Trott uses his column to – a somewhat unfashionable stance in these content fixated, ad blocking times. As always, attempting to summarize Trott without ruining the power of the argument is a fool's errand, so go .
Quiz: Are you a work or a career person?
Paul Burke has a theory that everyone with a job can be divided into one of two categories – "work" people (Newman) and "career" people (Baddiel) – apologies for people in their twenties who may not get this reference.
The award-winning copywriter , who have also whipped up this quiz to help you find out if you're destined for the corner office or satisfying obscurity (those are the only two options).
Compiled by Jonathan Shannon
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