The independent agency specialises in "quick turnaround" qualitative research and online quantitative research to the financial services, consumer goods, retail and automotive sectors.
Gusto plans to offer its clients post-project workshops at no additional cost to ensure action plans are developed from their paid-for research findings.
Rowlands said: "Too many agencies are short-sighted in that they charge clients for every extra hour not costed for in their proposals. We see added-value services such as free workshops as a means of developing close, long-term relationships that will benefit both ourselves and clients alike."
Flannigan, also a former Gadd International researcher, met Bulger when they worked together in Canada in 1999. He has also worked for TNS and Seventh Sense in the US and as a senior research executive for Quaestor.
Rowlands has worked as a research director for McCallum Layton and as associate director for Quaestor.
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