Prudential and Egg to review £27m creative accounts

by Ed Kemp

November 28, 2006

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Prudential and Egg to review £27m creative accounts

LONDON - Prudential Group is conducting a review of its above and below-the-line advertising accounts for its Prudential and Egg brands, which are worth an estimated £27m.

The financial services brand has already called agencies to pitch for the account. The above-the-line Pru account is held by WCRS, while Egg is handled by Mother.

Direct marketing for Prudential is split across a number of direct marketing agencies, including Tri-Direct, Outrider and Tequila/London. Below-the-line marketing for Egg is currently handled by Claydon Heeley.

Prudential brought Egg into its direct management at the end of 2005, having previously considered selling the brand.

In August, Prudential consolidated its media planning and buying account into MediaCom.

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Marketing