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Pringles has kicked off a Europe-wide social media campaign by Isobar that seeks to create a connection between the Kellogg brand and summer music festivals. Facebook fans of the brand can go to its page on the social media site, pick a flavour and a friend with whom to share, and add the virtual can to the Pringles stack. The user whose can causes the stack to topple will win a VIP festival experience for two. The work was written by Matt Gilbert and art directed by Dave Tokley.