LONDON - Postgoldforcash.com has appointed John Ayling & Associates to handle offline media planning and buying following a competitive pitch.
The appointment of the company's first media agency from October follows a direct -response test ad on TV this summer. The ads featured TV presenter Anne Diamond.
Annual media budgets are expected to be in excess of £6m as the business takes advantage of an expanding gold-recycling market. The business is owned by Ashley Faull, previously co-founder of Sit-up TV.
The business is competing with other new gold businesses such as Cashmygold and Cash4gold.
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