
Famous in the US for Super Bowl ads starring Ed McMahon and MC Hammer, Cash4Gold is planning to raise similar brand awareness in the UK.
The British public is being asked to choose a UK celebrity to star in the ads. The competition winner will have afternoon tea with MC Hammer and the UK celebrity selected.
Those looking to participate in the Cash4Gold celebrity competition are encouraged to visit uk.cash4gold.com, request a pack and place their vote before 15 November.
Cash4Gold's first TV ad aired in July. The next ad campaign will be a computer-generated animation ad explaining to viewers how the Cash4Gold process works. Following that, the company will reveal the star of the new ads with MC Hammer.