Jeyes signed the sponsorship deal with ITV1 three years ago. The new creative will promote the company's Bloo toilet block range.
The range has been redesigned and extended. Three new fragrances have been added including a purple, lime and tangerine block. These join the original lemon and original blue products. The whole range also features new packaging.
The Bloo work will initially dominate the Bill sponsorship, but will eventually alternate with the existing Parozone ‘toilet germs' spots featuring actor Richard Long. The media was negotiated through John Ayling Associates and the planning was done through WARL.
A TV advertising campaign will run in autumn to promote the range further. A mix of 15, 10 and five-second spots will promote one of the five fragrances. All of the spots will use the endline "People who love freshness love Bloo".
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