Amplify will create a dynamic and interactive event space where media and PlayStation fans can experience the latest and forthcoming titles on PS3 and PS Vita for 2013, including The Last Of Us on PS3, and PlayStation Allstar Battle Royale.
It will also feature the new Wonderbook: Book of Spells, the latest edition to the PlayStation experience.
The activity will be showcased across a 900 metres-squared area in a first preview session to media, bloggers and VIP guests on the 30 October.
This is the second year .
Jonathan Emmins, founding partner of Amplify, said: "It is great to be working with PlayStation France again. Through working with PlayStation at a central level, we have a great understanding of the brand, and through our dedicated gaming team we know the audience we’re targeting and engaging with."
Richard Brunois, head of communication at PlayStation France, said: "After the success of the event in 2011, we want to further the consumer experience to ensure that they take in the full PlayStation offering. We feel that Amplify are the best partners to develop a space to achieve this goal."
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