Wagamama to roll out festival lounge experience

Japanese-inspired noodle bar Wagamama will bring its lounge experience back to four UK festivals this summer.

Wagamama to roll out festival lounge experience
Wagamama to roll out festival lounge experience

The brand pop up, which served more than 3,500 dishes at two festivals last year, will commence its summer campaign at the Parklife Weekender in Manchester on 9-10 June.

It will then move on to the Isle of Wight and Camp Bestival before rounding off at Bestival from 6-9 September.

Marketing agency Amplify and its sister company The Tailor of Shoreditch have worked with the brand to add some new features for this year, including a live art installation. There will also be an eclectic mix of headline DJs throughout the evening.

The experience will be supported by a Facebook app enabling fans to win festival tickets, meal vouchers and prizes.

Ingrid Williamson, director of marketing at Wagamama, said: "Our aim was to enhance the way people eat at festivals. It was important for us to combine restaurant quality food that is cooked fresh to order along with an art and music experience to compliment and add value to the festival. Amplify were able to use their understanding of the brand to build more exciting and inclusive physical and online experiences."

Amplify and The Tailor of Shoreditch have worked with Wagamama for the past two years.

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