Amplify will create an interactive area at Paris Games Week where visitors can get hands-on with the PlayStation Vita, the gaming giant’s latest handheld console, before its worldwide release.
The 120,000 attendees will also get a first look at new games such as Uncharted 3, for which Amplify will recreate a scene from the game including a five metre plane tail fin attached to the display.
The event space will have four main areas including a family zone with games like Singstar and an arcade zone where titles for over 18s can be tried out.
The win continues Amplify’s relationship with PlayStation and Sony, which included the launch of Sony’s Music Unlimited service in London, Paris and Berlin.
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