Most read: A roller skating Inbetweener
features a roller skating Simon Bird and is set to debut on all major TV stations tonight.
±±¾©Èü³µpk10's James Swift reports that the new ad was directed by Agustin Alberdi through Stink, and the 40-second spot will be supported by shorter versions, press, online, and outdoor activity. Mindshare handled the media buying. Enough detail, here's the video:
Head on over to to watch behind-the-scenes japery.
Buzz: Apple's Worldwide Developer Conference
Apple's big event started at 6pm GMT (you can live stream it at ), so we'll have to wait until tomorrow for a round up of the big news. But that doesn't stop us from getting overexcited.
City A.M. took a punt at guessing what might be announced:
Apple Music – A streaming service to compete with Spotify, to cost $10 a month.
Proactive – A new feature using Siri and the Spotlight search function to predict the information you want.
Apple Pay – Brits could finally have access to the system that allows contactless payment via iPhone or Apple Watch.
More apps for the Apple Watch – Apple needs the product to be as compelling, and as useful, as possible.
Split screen on iPad – So you can create a spreadsheet and watch Netflix at the same time.
Our Haymarket stablemates, Stuff.TV, are at the event and made this observation:
Guess that's the agenda for today's keynote. Couldn't be more obvious, really
— Stuff.tv (@StuffTV)
And so we don't get too carried away, here's some iRony.
The first innovation announcement from , apple's latest in audio technology... the iCup.
— Rick McMullin (@Rick_McMullin)
On social (or not): How does Apple's aloof strategy fare?
As we await the start of Apple's Worldwide Developer Conference, Marketing has taken a look at the conversation about wearables on social.
Despite refusing to get involved on social media (a good idea considering the ), the Apple Watch generated more than 50% of the conversation about smartwatches in May.
Smartwatches
Click through for more on the .
Gratuitous beefcake: Harlequin's got whatever you're into
Romance novel publisher Harlequin has a problem. Despite churning out 110 novels a month they've found women haven't read more than one of their titles in the last five years. It's as if size (of your back catalogue) doesn't matter.
So new campaign 'Whatever You're Into' by BBDO Toronto is trying to convince women that their incredible breadth of titles has something for them with videos and an . It'll take your answers and match you to a series, as well as offering a free download of a book.
Virtual Reality: Amnesty uses 360° images for street fundraising
Amnesty recently debuted a street fundraising first – virtual reality headsets which gave the public a look at the aftermath of a barrel bomb attack in Aleppo, Syria. We were there to get an explanation of the technology and reaction from a member of the public.
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Compiled by Jonathan Shannon
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