Most read: Mondelez calls £1.2bn review
The owner of Cadbury and Oreo has ended its relationship with PHD UK and will grant its global media planning and buying account to Dentsu Aegis Network and Starcom MediaVest Group.
Dentsu Aegis Network manages most of the Mondelez business in Western and Central Europe and Asia-Pacific. SMG works with the company in the Americas, including on the $200 million US business, and in markets across Eastern Europe, the Middle East and Africa such as Russia, Turkey and Ukraine.
on the latest in a slew of global media pitches by international corporations over recent months.
Media360: 8 tweets from the first day
Media Week's two-day conference kicked off today, by the sea in Brighton. We were glued to the hashtag all day and picked out reactions to some of the big opinions and bon mots (mouse over tweets with images to read the text). Our (and everyone else's favourite) so far seems to have been the , where he revealed that Brompton had a "fuck-it fund". Hey, Haymarket! Can we get one of those?
Greatest hits: Is this the best YouTube ad ever?
Yesterday, YouTube announced the result of its : Kobe and Messi's selfie shootout for Turkish Airlines. But this is the era of data. Who cares about votes?!
, a YouTube marketing and data company, looked at total number of videos, views and engagements (including parodies and re-uploads by fans) to determine the winner by popularity. And that winner is another football spot, Nike's Winner Stays. Here are the full results:
You'll notice Dove and Volvo's efforts are represented in both the popularity and the popular vote top fives. So they're the big winners?
From Russia, with love: Stopping speeding
Yesterday, we told you about Proximity Russia's novel take on the retargeted banner for Post-Its. Well, they followed up with another cool project we think you'll enjoy.
Apparently, speeding is the number one cause of accidents in Russia, which is a bit of a pain when you're a car insurer like Intouch. So Proximity created the 1,000,000km challenge to try and get Russians to drive that distance without speeding.
They created an app that could track a car's speed and location, to work out if it was abiding by the rules of the road.
A website then drew in all the data and showed progress towards the goal. To try and get people involved, Intouch pledged to donate one rouble for every kilometre logged. Plus, banner ads provided live updates on the cumulative progress and social media badges added the capacity for a little bit of boasting.
Summer party advice: Or, new shoppable vid uses YouTube's cards
Okay, we're featuring this new video, a partnership between US retailer Williams-Sonoma and Visa Checkout, because the sun is out and we're going straight home to host our own West Coast Cantina Fiesta.
But this piece of content marketing is also worthy of your attention because it makes use of , a quantum leap forward from the basic annotations which made videos on the platform shoppable.
The video has useful tips on hosting a summer party from LA chef and food personality Megan Mitchell (side note: fish tacos are as tasty as they are weird sounding – trust us) with links to products used in the video displaying on the right hand side of the video, although you have to click "shop now" in the top right first.
It's the first of videos in the Taste of Summer series.
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Compiled by Jonathan Shannon
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