Most read: No, someone did not mess up 北京赛车pk10's print run this week
You may have noticed Brand Republic's sister title 北京赛车pk10 ran an issue this week with the letter A missing from its logo. You may have felt for the poor production manager or printer who was going to be canned for this massive error. Well feel no more, it was part of a stunt by NHS Blood and Transplant ahead of National Blood Week (8-14 June).
persuaded brands to drop A, O and B from their names to highlight the fact that there are not enough people donating these blood types.
Waterstones’ Trafalgar Square shop, Odeon's flagship cinema in Leicester Square, the Downing Street sign and Green & Blacks Organic (using a limited run of their Blood Orange chocolate bar) all took part. The Daily Mirror will also be supporting the campaign on Monday.
Media360: Here come the big guns
Media360 rolled out the big names on its last day (not that yesterday's speakers were small). Here are highlights from three of today's talks:
1. , the executive producer and author of House Of Cards, on the shift from scheduled TV to viewers exercising more influence:
Many people expected that this was a relentless drive to the bottom. But consumers are actually very clever, they want choice, and they’re insistent about quality.
Lord Michael Dobbs speaking at Media360
2. Alfie Deyes, who has 4.2 million YouTube subscribers, on which brands he will work with:
If the brand can make the video for my audience then I will do it, I’m never going to do it for the sake of it, my audience are real engaged viewers and know what’s going on.
Alfie Deyes speaking at Media360
3. Dan Germain, the head of brand and creative at Innocent, on being owned by Coca-Cola:
What you expect me to say is, ‘It’s really shit now. They’re evil.' No, they’re a really great investor, we’re growing at a rate of knots. They look at us and think, ‘how did you do that’?"
Dan Germain speaking at Media360
Pizza delivery: The 21st century's driver of innovation
We think it's fair to say that without humanity's overriding need for having pizza brought to them, there wouldn't be any innovation. , , , – all were created to provide us with slightly more efficient delivery of steaming, doughy, cheesy goodness.
The latest development which will make it slightly easy to have pizza brought to you is PhoneAddress by Belgian mobile operator BASE. It's an e-commerce delivery system which allows a company to bring goods to the location of your phone, rather than a physical address. Here's an explainer video:
Some may say this is a great solution to all kinds of logistical problems. We say it's about pizza. Some may also say that delivery people in Belgium all appear to be hipsters. We would agree with that.
On social: Should you be on Shocase?
created especially for marketers, called . Think of it as a LinkedIn which is better at displaying your portfolio.
The site allows users to showcase the breadth of their creativity work in a grid format, but also allows you to share samples of work with clients, list all the people who worked on a project and their roles, as well as track other creatives and their latest campaigns. Apple, Coca-Cola and The Walt Disney Company have already signed up to the service, as well as agencies JWT, Leo Burnett and BBDO.
Friday fun: 6 clever optical illusion ads
were the hit of the week with Brand Republic readers, so in case you were wanting more we dug into the archives and found .
Here's our fave, an ad created last year by BBR Saatchi & Saatchi on behalf of Ford to promote its Explorer SUV. The ad asked readers to stare at a black dot in the centre of a car for 30 seconds to then see it be parked in an empty space between two vehicles
Check out .
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Compiled by Jonathan Shannon and Samantha Edwards
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