Pimped up tractor races a Lotus for launch of Ardbeg's global tour

Video

August 05, 2013

How long?

1 minute

Pimped up tractor races a Lotus for launch of Ardbeg's global tour

A custom-built tractor created from a classic 1959 Massey Ferguson 35 chassis races a Jim Clarke Vintage Lotus around the Top Gear track to kick off a global campaign for Ardbeg whiskey.

The tractor will tour Europe, Asia and Canada to draw attention to the premium nature of Ardbeg and the "unashamedly bold and untamed character" of the whisky brand.

Brand: Ardbeg

Client: Allan Little, senior brand manager at Ardbeg

Agency: Story:

Creative: Dave Mullen

Topics

Marketing

Experiential Marketing