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The event, which welcomed guest star and model Katie Price, was organised to celebrate the launch of Pringles’ new Tortilla Chips range. Hundreds of the brand’s fans had a go at smashing 550 papier-mâché donkeys created by experiential agency Zerotwonine.
A giant donkey made entirely of Pringles tubes overlooked the messy action. Guests were also given the chance to sample the Kellogg brand’s new flavours: Original, Sour Cream, Nacho Cheese and Spicy Chilli.
Louise Thompson Davies, Pringles brand PR manager, said: "What a way to introduce our new Tortilla Chips to the world. Pringles really did bring the party atmosphere of a Mexican Fiesta to London today and the public got fully into the swing of things to make it a truly memorable day."
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