Available to some 50,000 festival revellers from 12 to 14 June, the incorporated a bar, dance floor, product experience area and ‘green room‘ hang-out area.
Acts including The View, Maccabees, and Esser performed at the venue. Presenters Nick Grimshaw and Liam Hart also provided DJ sets.
New for 2009 was The Balcony, which hosted a series of filmed acoustic sets over the course of the weekend.
The Ray-Ban Wayfarer model, worn by artistes including Bob Dylan, David Bowie and Blondie, was the focus of the campaign.
"We took our design inspiration from some of the world's greatest rock venues and have created the ultimate rock pub, which as well as being the place to hang out over the course of the weekend will also enable consumers to interact with the Ray-Ban products," said Louise Taylor, head of experiential at Capitalize.
Will Thompson, Ray-Ban brand manager, added: "Isle of Wight is the perfect place for us to celebrate our heritage and engage with consumers in a way which really adds something to the festival experience and shows that we're not another brand trying to jump on the music band-wagon."
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