Innovision created an experiential temporary venue space for Wanchai Ferry, a new Chinese recipe kit brand from General Mills, at Taste of London last week (18-21 June) featuring free samples and cookery demonstrations.
, who varied their act to involve 'flair wokking', a wok cookery demonstration with visitor interaction.
Free samples of the products, which include Bo Luo Pork and Kung Pao Chicken, were cooked fresh at the stand.
"We were looking to create a brand experience that consumers would remember," said Wanchai Ferry brand manager Kaajal Shivdasani.
As previously reported, .
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