Phones score goals in HTC Champions League football videos

HTC, the smartphone maker, has released a series of animations to commemorate the final and semi-finals of this year's Champions League football tournament.

HTC: short-form videos uses smartphones to recreate football moments
HTC: short-form videos uses smartphones to recreate football moments

To promote its HTC One M9 handset, the tech company commissioned Burst, a short-form social video production company, to recreate goal highlights from the matches, with the handsets used to depict footballers.

The videos, published on short-form video sharing website Vine and promoted on Twitter, recreated goals scored in the key games, including from the final last Saturday in which Barcelona defeated Juventus.

Markus Breglec, the head of marketing in Europe, the Middle East and Asia (EMEA) at HTC, said: "Burst came up with a genius creative execution, making the HTC One M9 the star, in a way never seen before.

"It has exceeded all our expectations and short-form video is a key part of our global engagement strategy for 2015 and beyond."

Michael Litman, a co-founder of Burst, said the four videos used a bespoke model stadium, LED hoardings and crowds which were created from scratch.

On Friday HTC, a Champions League sponsor, also introduced a 24-carat gold limited edition of the One M9 smartphone to commemorate the match.

In April HTC launched its global campaign for the One M9 smartphone, with TV ads created by SapientNitro. 

SapientNitro won HTC's creative business for EMEA at the end of last year.

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