Phone industry braced for drop in sales

LONDON - Sony Ericsson has released a profit warning for the first quarter of the year prompting the entire mobile phone industry to brace itself for a drop in sales.

Phone industry braced for drop in sales

If sales were to fall in 2009 it would be only the second time this had been recorded in the industry's 15-year history.

In 2001 sales of mobile phones fell by 3%. This year analysts are predicting up to a 15% drop.

Sony Ericsson has predicted the number of handsets it will sell in the first quarter of 2009 will be 37% lower compared with year-on-year figures.

Nokia's mobile division recorded an operating margin of 12.1% for Q4 2008, this was down from 20.1% in 2007.

Samsung managed to grow its market share from 13.4% in 2007 to 16.3% in 2008 according to research firm Gartner. However, the phone operator recorded its first quarterly net loss in the last three months of 2008. It's operating margin dropped to 5.2%.

 

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