The Pitch Black gig, set to take place in London venue on 15 June, is Sony Ericsson's attempt to encourage stronger brand engagement with its core youth audience through ‘unusual' experiences.
The audience of 200 music fans will have the chance to ‘feel' the music in the dark and consider how each track affects them.
Tickets to the gig will be available through competitions on Xfm London, Xfm online, NME and nme.com, as well as on a dedicated MySpace channel.
The Pitch Black concept was developed by Iris Experience, Brando and Mediaedge.
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