Pharma firm gets animated over erectile dysfunction

LONDON - Bayer Schering Pharma has launched a series of YouTube videos starring Aardman creation Dennis, tackling the touchy subject of erectile dysfunction.

Dennis stars in erectile dysfunction films
Dennis stars in erectile dysfunction films

The cartoons tell the story of Dennis and his wife as they encounter difficulties in the bedroom, following the couple as they anxiously question their attraction to each other before Dennis plucks up the courage to visit a doctor.

The series supports InBed, a campaign for Bayer Schering Pharma, which was created by Profero. The contains professional information on erectile dysfunction, advising men on how to approach their doctor about the condition and the importance of talking to their partner about any related sexual performance problems.

Sam Morrison, Aardman director, said the series is specifically understated to reflect the awkardness of real-life conversations.

"We didn't want to be po-faced about what is a clinical issue but equally we didn't want to trivialise, so although there is humour there the main character should feel likeable. It's specifically understated in the scenes of 'reality' and then slightly more manic in the dreamy sequences," he said.

The videos are being promoted through social media and are targeted at men aged over 40.

 

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