The agency has been asked to create a mailer that will be distributed via the customer database of Peugeot's 300 UK dealerships to support the launch of the 4007 SUV model, which comes out later this summer.
The six-page mailer, which will be distributed from this month, features a large image of the Peugeot 4007 in a rugged landscape and thumbnail pictures of the car's interior. Included in the mailer is a paid-for reply form asking for the customer's contact details and information about their current car.
Clark McKay and Walpole said the campaign would also target new and existing Peugeot customers who were bringing their car in for a service or considering buying a Peugeot model.
The diesel-powered Peugeot 4007 four-wheel drive is the manufacturer's first move into the off-road market, and shares underpinnings with the Citroen C-Crosser and Mitsubishi Outlander.
Jody Bates, direct marketing executive at Peugeot, said: "CMW have worked with us on a number of milestone launches since we started working together in 2006 and this represents one of our most exciting ever."