Released by EMI, the game offers users the chance to take part in the 'Glastonbury Games', including events such as mud-sliding, toilet overflow prevention and tent-pegging. There are three levels and people who complete the whole game will be eligible to enter a draw to win a pair of VIP tickets to this year's festival.
The line-up for Glastonbury 2005 includes former Beach Boy Brian Wilson, New Order and Bloc Party.
The viral game draws on old track-and-field computer games from the 1980s for its inspiration, and was created by the digital content agency Stickee, based on an idea created in-house by EMI.
The 'Glastonbury Anthems' DVD is the first time any footage from Glastonbury has been released in this format. It shows the best performances from over the past 10 years of the festival, as voted for by fans. It will be released on March 21.
It one of the first DVDs from EMI Music UK, outside of DVDs for specific artists, and is part of a plan by the record label to broaden the scope of its film releases.
Andy Way, digital media manager at EMI Catalogue, said: "Viral marketing has become an integral element of promoting music releases for EMI Catalogue. As we do not have active artists for many of our releases, it is vital that we develop a dialogue between us and consumers on the artists' behalf; creatively engaging them with the music itself and the concept behind the release."
Other acts reported to be heading for Worthy Farm, Somerset, in June are Coldplay, The White Stripes, The Killers, Ian Brown, Franz Ferdinand, The Streets, Snow Patrol, Athlete, Embrace, Razorlight, Kasabian, The Undertones, OutKast, Kaiser Chiefs, Doves, Mylo and Faithless.
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