People Online intends to serve as a gateway to the "brown pound" market for advertisers and media buyers, and as a sales house for third-party website publishers.
The site represents a number of premium Asian websites, acting as an outsourced sales team.
Geeta Srivastava, country head UK at People Group, said: "It's estimated that this South Asian cohort have a combined wealth of £32bn.
"We are supplying advertisers with a network of website publishers to reach a niche South Asian audience effectively -- advertisers will hopefully recognise the economies of scale and ROI that we can bring to their campaign."