HONG KONG - Synovate is restructuring its Asian business into three strategic units, and has appointed three CEOs — Darryl Andrew in China, Jill Telford in North Asia and Tim Balbirnie in South Asia — to head up its new groupings.
The revamp is understood to be part of the global 'From now to wow' programme introduced in August 2006.
Synovate global CEO Adrian Chedore said: “The opportunities for growth in Asia remain enormous and the new structure will further sharpen Synovate’s focus on this part of the world and ensure we are in an ideal position to meet our clients’ needs and help them maximize their potential in this region."
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