Most read: Heineken kicks off Rugby World Cup sponsorship
As part of its Rugby World Cup sponsorship, .
The beer brand announced today (30 June) that leading rugby stars would appear in its TV campaign, including former England captain Will Carling, as well as Matt Dawson, Scott Quinnell, Rocky Elsom and Shane Horgan.
The rugby elite will take part in an online-only pundit panel, called the Heineken Rugby Studio.
Heineken’s other plans for the 2015 Rugby World Cup include giveaways to bring fans "closer to the action", a worldwide search for 48 fans to win the chance to open a match with an official coin toss and live events to support the trophy tour.
Limited-edition bottles, outdoor, print and digital and a TV ad will break in August featuring rugby stars Jonah Lomu and John Smit.
Wimbledon: Trendsetters drive shopping trends
Lots of companies jump on , but new data released by eBay advertising suggests the two week tournament makes a sizable (or at least measurable) impact on shopping trends. Here's the story by the numbers:
- 46%: The jump in interest in designer Jonathan Saunders when the Duchess of Cambridge attended Wimbledon last July wearing one of his green dresses.
- 100: The number of searches per hour for "Reiss" on eBay when Kim Murray wore a white dress by the high street brand last year.
- 5: The number of searches per minute for "polo shirt" when Andy Murray and Novak Djokovic faced off in the 2013 final.
And it's obviously a good time for tennis brands Lacoste and Fred Perry – eBay searches peak during the middle weekend of the tournament.
Digital Terminator: How to speak the search marketing lingo
No it's not Arnold Schwarzenegger. Farah Radford, managing director of creative agency Digivita, has kindly put together so that you don’t have to Google them all day long.
The handy list of common phrases and acronyms associated with both paid and organic search marketing includes PPC, bounce rate, quality score and meta tags.
If you think there’s some crucial words/phrases missing, make sure you comment at the bottom of the article.
Recap: Watch every Grand Prix winner from Cannes Lions 2015
The team at ±±¾©Èü³µpk10 magazine has kindly sifted through past articles and compiled .
There were 19 Grand Prix winners in total, including Adam & Eve/DDB’s work for John Lewis on its "Monty’s Christmas" ad, which received the top gong in the Film Craft category.
Other highlights included The ALS Association "The ice bucket challenge" in the Grand Prix for Good category, Procter & Gamble’s Always "#Likeagirl' campaign in PR, created by Leo Burnett Toronto and MSLGroup, and Volvo UK’s "lifepaint" by Grey London in Promo and activation, as well as Design.
Fancy reminiscing over the highlights of Cannes, including winners, opinions and a little bit of gossip? Head to the .
On social: Scorchio! #HeatWave
With temperatures set to reach record figures in the UK this week, brands are making the most of #HeatWave trending on Twitter today.
Take a look at some of our favourite social media posts from the past few hours.
Don't be this guy... Get up to 50% off sun care:
— Amazon.co.uk (@AmazonUK)
With this we're having, there's only one way to keep cool.
— Team McLaren (@TeamMcLaren)
Rhinos roll in water holes to get a 'mud coat' which helps cool them down. How are you keeping cool today?
— WWF UK (@wwf_uk)
The difference between a and a sunny day
— Unibet Australia (@UNIBETAustralia)
Keeping cool, the HARIBO way...
— HARIBO UK (@OfficialHARIBO)
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