Clash-Media is producing an online lead generation (OLG) campaign to promote a new Puppy Care Guide to help Pedigree build relationships with puppy owners. Recipients can avail of various offers and regular 'money off' coupons to encourage repeat purchases.
More than 40,000 new consumer leads will be generated for Pedigree over an 11-month period, where consumers have expressed a direct interest in being contacted by Pedigree.
To generate the leads Clash-Media will use a network of more than 500 websites and publishers to host the campaigns and collect data.
Clash-Media launched in 2006 and clients include Whiskas, Toyota, Cheapflights and AXA.
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