Paramount promotes Nickeloden with Amazon tie-up

LONDON - Paramount Pictures has launched two online games with online retailer Amazon.co.uk to promote its Nickelodeon store and encourage user interaction.

Paramount promotes Nickeloden with Amazon tie-up

The themed games feature children's characters Dora the Explorer and SpongeBob SquarePants, created to raise awareness of Nickelodeon's latest releases and special offers, while also encouraging users to visit Amazon's standalone Nickelodeon store.

 

Aimed at four to eight year olds the games allow users to play the Dora the Explorer puzzle game and SpongeBob SquarePants pair game for free.

 

Agency Rippleffect created the games.

 

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