LONDON - Panasonic is running a six-month campaign on MSN to promote its Lumix DMC-TZ7 camera.
Aimed at 25- to 44-year-olds, the campaign is the first that Panasonic has undertaken with Microsoft Advertising.
Panasonic will be the official photographic partner for a series of editorial events and features across the MSN Channels.
The campaign launches with images from the Christmas Carol-themed Oxford Street Christmas lights switch-on.
Panasonic is also running an ‘Unexpected moments' competition, with the chance to win a camera.
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