LONDON - Panasonic UK has hired brandRapport to leverage its Olympic sponsorship in the UK over the next four years.
The contact spans the London 2012 Olympics for which Panasonic is an IOC Global Partner.
The agency will now handle all sponsorship activity in the domestic market in the run up to, during and after the Olympics.
brandRapport had previously handled a PR campaign for the electronics company which saw Beijing Olympic gold medallists rewarded with the latest Panasonic Viera television and Blu-ray player.
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