All centre court matches from The French Open taking place at Roland Garros between 23 May and 6 June, will be broadcast live in 3D and shown via Panasonic TVs in-store at selected retail outlets.
The 3D coverage of the prestigious event, which has one of the widest European television audiences, will be broadcast to Orange subscribers throughout France on a dedicated Orange TV channel.
Orange will be able to shoot behind-the-scenes 3D footage and create dedicated 3D reports on the field, which will be shown on its channel.
In addition, the entire tournament will be transmitted in 3D to a large range of retail stores in France.
Eurosport will receive the Orange 3D live signal and deliver 3D coverage of the event via satellite to more than 3,000 retail stores in up to 58 European territories, excluding France, on Panasonic's VT20 3D Plasma TVs.
Laurent Abadie, Panasonic Europe chief executive and chairman, said: "The collaboration between Panasonic, Orange, Eurosport and the FFT is a major step forward to show the potential not just of Hollywood blockbusters, but also live broadcast events.
For such a prestigious sporting occasion to be available live in 3D, will really spark the audience's imagination and provide a blueprint for the future of 3D broadcasting."
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