Credits
Director
Paddy Power 'Jesus' by Crispin Porter & Bogusky
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Advertiser
Paddy Power -
Agency
Crispin Porter & Bogusky -
Sector
Agencies, Media / Entertainment Brands and Betting brands
Paddy Power has launched in Italy with two TV ads by Crispin Porter & Bogusky.
The shop came up with solutions to issues posted by fans on the bookmaker’s Facebook page. In the first ad, "Jesus" performs a football-related miracle. The spot has been banned by some Italian broadcasters.
It was created by Ben Walker and Matt Gooden, and directed by Brian Billow through Hungry Man.
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