Credits
Copywriter
Art director
Paddy Power "right behind gay footballers" by CP&B and Lucky Generals
-
Advertiser
Paddy Power -
Agency
Crispin Porter & Bogusky -
Sector
Agencies, Government / Non-profit, Charities, Media / Entertainment Brands and Betting brands
The online bookmaker Paddy Power has teamed up with the equality charity Stonewall to launch a campaign tackling homophobia in professional football. The campaign was devised by Crispin Porter & Bogusky London and created by Lucky Generals. In addition to outdoor and press ads, Paddy Power has sent rainbow-coloured laces to footballers to wear during games. The QPR midfielder Joey Barton has already expressed his support for the initiative, which was conceived by Christen Brestrup and Bertie Scrase.
.png)
.png)
