Paddy Power "shirt cannon" by Lucky Generals
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Advertiser
Paddy Power -
Sector
Media / Entertainment Brands and Betting brands
Paddy Power's first TV campaign since dumping BMB for Lucky Generals introduces a new strap line - "you're welcome".
The new ad marks the start of the new football season and opens on a stadium where Paddy Power is firing t-shirts (with information about their betting deals printed on them) at fans. Earlier this year Paddy Power appointed Lucky Generals to its creative advertising account without a pitch, replacing BMB.
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