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Paddy Power has unveiled the first TV ad in a new campaign in which the online bookmaker compensates football fans with special offers whenever players and clubs behave badly. In one example, Paddy Power has already offered Hull City fans a free £10 bet following the news that the club changed its name to Hull City Tigers. The spot, which was created by Crispin Porter & Bogusky, depicts outrageous examples of bad behaviour in football, such as tackles that are so late, they take place during post-match interviews. The work was written by Bertie Scrase and Joe Bruce, art directed by Christen Brestrup and Kate Baker, and directed by Andy McLeod through Rattling Stick. Post-production was by Big Buoy.