Outdoor advertising firm taps into Swine Flu concerns with free hand-sanitizer units

LONDON - Hand sanitizing units carrying adverts are being trialled in the UK to encourage consumers to wash their hands to prevent to spread of Swine Flu.

Ad-funded hand-sanitizer unit
Ad-funded hand-sanitizer unit

The free-standing units have already been placed in shopping centres around the country including Drakes Circus in Plymouth, Halton Lea in Runcorn, the Broadwalk in Edgware, Wood Green Mall in London and Waltham Cross. No advertisers have signed up yet.

The SaniPost units dispense quick-drying, alcohol-free foam. The hand-wash service is free and carries three advertising panels.

The units are owned by Nettoyer Media and will be strategically placed in areas with high traffic as well as near food outlets, children's play areas and public transport waiting areas.

The company is planning to install units at the O2 as well as in Hammersmith, Ilford and some train stations.  

Nettoyer Media is working in partnership with the PHS Group to manage the service.

 

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