Government launches public-information campaign on swine flu

LONDON - The Department of Health has launched a major public information campaign across TV, radio and press aimed at combating the spread of swine flu as the World Health Organisation raised its global epidemic threat level to phase five.

Government launches public-information campaign on swine flu

In the UK five people have been confirmed as having been infected with swine flu. The number of suspected cases is around the 70 mark but this figure fluctuates as new cases emerge and others are ruled out.

In a move which signals how seriously the government is taking the threat, a mass door-drop campaign containing advice about basic steps that people can take to avoid infection will also be sent to every household in the country over the next week.

The campaign uses the strapline, ‘Catch it, kill it, bin it', and advises the public to cover their mouths when they sneeze and dispose of tissues. It also recommends that surfaces are kept clean. It was created by DDB London with media handled by Mediaedge:cia.

 

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content