Customers signed up to ‘pay as you go' can enter a competition as part of the campaign to win a prize whenever they top up.
TV ads to promote the service will run from 20 July until 23 August. The ads will be broadcast on all commercial terrestrial and satellite channels in the UK.
The campaign will also run in print and outdoor throughout July, appearing across the London underground, ATMs, shopping malls and petrol stations.
The 30-second TV commercial devised by Fallon features various animated cardboard characters created by Peepshow Collective's Chrissie Macdonald. The commercial is the animation debut for these Orange characters.
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