Because Australia is headed by Meredith Cranmer, a former senior account director in the agency’s London office.
The Russian office is presided over by former Unilever Russia and Ukraine marketing director Igor Gusev.
"We have big ambitions for Because on the global stage, and these are the first of a number of new international offices we’re looking to open," said Because founder and CEO Sharon Richey.
"We live in an increasingly globalised world, and a growing international network will ensure we’re right on top of global trends and cultures – as well as sharing learning and new ways of doing things. At the same time, we know that activating in a local market works best when working with local talent. We’re keen to talk to more ambitious boutique agencies and partners overseas who would like to be part of the Because global network."
The agency has already earmarked South Africa as a country for future expansion.
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