The market research agency studied all brands within Cashcade's online gaming portfolio, examining customer usage and spend, brand disposition, advertising and key performance indicator tracking.
Matthew Coulter, account director of Kadence Europe, said: "The research provided very interesting insight from generic online bingo usage statistics to specific awareness of Cashcade's brands.
"For example, the strong performance of one particular product, Foxy Bingo, proves that brands do not necessarily have to migrate from offline to achieve a leadership position with online customers."
Kadence will now run Cashcade's research programme into 2009 with the aim of mapping a route for the company's expansion plans.
Patrick Southon, managing director of Cashcade, said: "The research provided by Kadence offers Cashcade statistically robust and sound research that can be used instantly to improve our offering, but more importantly, in the future as a benchmark to gauge long-term performance and to set realistic business targets."