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It has employed Walker-i, the digital division of Walker Media, to run a campaign supporting the firm's sponsorship of Five's Shark.

The companies have worked together for more than a year, but this is the first time Walker-i has handled Getminted's affiliate activity.

Walker-i added account director Paul Vassallo to its team earlier this month. He moved from Carat, where he was interactive European account director for Dell.

Getminted is owned by Cashcade, which provides the infrastructure for gaming sites including The Price Is Right, Monopoly Online, Wheel of Fortune, Jeopardy and Gamble.co.uk.