The is to be streamed into the May edition of Oxfam's monthly digital newsletter, available this week, which shows British schoolchildren demonstrating outside Westminster on behalf of the 100m children worldwide who have no access to education. MP's and T4's Sarpong also star in the film.
The impactful clip, created by Agency Republic's social arm, Social Republic, dominates the newsletter, which is designed to keep supporters up to date with the latest news from the charity.
The video is accompanied by supporting text highlighting Britain's £12m contribution to the Fast-Track Initiative, which will help developing countries provide education for the world's poorest children.
Tony White, Oxfam's e-marketing leader, said: "The use of streamed video within email is a first for the charitable sector. Oxfam has a history of marketing innovation and our deployment of smart digital technology allows us to engage our supporters and prompt the viral distribution of an important social message."
The ad was written by David Newby and art directed by Marga Arrom Bibiloni at Agency Republic.
The agency was appointed to work on Oxfam's eCRM activity last summer.
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