The 'Cycle of Life' campaign, created by Amsterdam Worldwide, will launch at the beginning of February, and also promotes the brand's Spring-Summer 2009 collection.
The creative is designed to bring to life the heritage and authenticity of ' through a giant, intricately detailed "sneaker diorama" as part of its Made of Japan Strategy.
In Japanese culture, a 60th birthday is a milestone laden with symbolism around the "Cycle of Life", which is itself based on the Japanese Zodiac calendar.
has reworked the ancient Zodiac legend, which tells how 13 animals raced against each other to secure a spot in the Zodiac Calendar, to create a campaign that works across multiple communications channels.
The campaign will be include an animated online film, print ads, and in-store executions.
Richard Gorodecky, executive creative director at Amsterdam Worldwide, said: "Our 'Made of Japan' strategy, now in its third year, continues to push the boundaries of what advertising can be.
"From diorama to animation, print to product design, this is a truly multimedia campaign."
In 2007 Amsterdam Worldwide's two previous diorama-led campaigns -- Baseman and Electric Tiger Land -- for Onitsuka Tiger scooped the Silver Cyber Lion at Cannes, and Best Integrated Multimedia 北京赛车pk10 at Meribe.
Sandra Koopmans, marketing manager at Onitsuka Tiger, said: "To respect the brand's heritage and authenticity we immersed ourselves in the symbolism of the 60-year cycle and discovered the ancient Japanese legend of the Zodiac Race.
"We built our campaign around this legend to celebrate and honour Onitsuka Tiger's 60th anniversary."