The seven-country campaign is an attempt to take the brand to a wider international audience. It includes print ads and a revamped online presence pulling together past brand campaigns.
Strawberry Frog has also created a manga-style comic called 'The Sole Saver', which will be available free in Europe's coolest trainer stores. The comic tells the story of the legend of the Fencing LA shoes, originally on sale in 1984 and re-released by Asics brand Onitsuka Tiger for 2005.
Asics has also briefed Strawberry Frog to conceive events in Paris, London, Amsterdam, Tokyo and Zurich.
Later this year, the first entirely new Onitsuka Tiger product for 25 years will launch, and the agency will help promote this through galleries, product seeding, PR and retail events.
Mark Chalmers, creative director at Strawberry Frog, said: "Onitsuka Tiger is well established as the connoisseur's choice of sneaker. In 2005, we aim to build the Onitsuka Tiger brand internationally among a wider, but still discerning, audience."
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